Acquisition is not appreciated.

Our vision

Result only comes with involvement. Unbranded  believes that fascination is preconditional for result. As fascination leads to the most emotional and strongest level of involvement.

Unbranded creates experiences from the essence of your message. Which enables you to fascinate your target audience and provide meaning, value and connection. In order to deliver the best results in the short and long term.

Team / contact

Gaston van de Poelchairman

Jauko Hartveldt, CEO
Senad Brkic, CCO
David Veerbeek, CFO ai
Antoine de Haas, account manager international
Peter Hoff, account manager 
Lilian Kersbergen, props & styling

Dennis van Balen, team manager production
Jasper Koopman, team leader logistics
Emmaly Smit planning 
Sebas Woud, purchase

Gijs Bakker, project manager (retired)
Choukri Elmoudni, creative producer
Marco Kempen, international senior project manager
Miranda Koopman, project manager
Daan van Oene, project manager
Justus Verbrugge, senior project manager
Gert-Jan van der Wal, team leader stage sets 

Harald Kassies, decor designer 
Daphne Geurtsen, drafter
John Scheien, drafter
Niels Schuiling, drafter

Gonneke van der Kolk, office management
Karen Meelker, HRM
Lisette Buys, finance
Brenda de Kruijk, finance

Contact wood shop, metal, paintshop, decoration via planning


The history of unbranded goes back to the 50s of the last century when the first set designers went to work for the Dutch Television Foundation. In the late 80's the set designers department became independent and was named NOB Decor. Since 2005 it further expanded and became part of  UNITED. During all those years the company and its staff were regarded as unique for its combination of passion, craftsmanship and professionalism. The name HollandseHanden (Dutch Hands) was chosen in 2011 to point out those qualities. However what started as a passionate team of craftsmen for set design has become a major company that services a broad number of clients worldwide in various disciplines in experiences. With our new name unbranded we underline our open approach to new challenges and international ambitions.

© 2016 unbranded BV